If you're thinking of an elephant ...

This is a great book!

Lakoff explains frames of reference and how language conveys ideas within those frames. As a cognitive scientist and linguist, he addresses how political discourse is shaped by frames. It's a quick and easy read, and thankfully doesn't outline one specific platform for political reform.

In the first few chapters, Lakoff attempts to explain complex ideas in noncomplex sentences (apparently he believes staunchly in bringing academia to the masses by de-constructing the hierarchy of language.) At first it's a little condescending, even Seuss-esque: "Do not think conservatives are stupid. They are not. They are smart. They are very intelligent." But eventually, as the compilation of essays progresses, this talking-down ceases.

He addresses how the right wing has brilliantly compiled a united media front and think tank empire, and effectively uses language to gather (not manipulate) support for its worldview and public policies. Sadly, even liberals use the rhetoric of the right ("partial-birth abortion", "gay marriage", etc.) , and in doing so undermine the validity of their own frames of reference. Lakoff also emphasizes how conservatives can agree to disagree on many issues in order to further a larger common cause, something liberals can't seem to do.

Lakoff offers no sound bytes or PR slogans for liberals to use for defensive purposes. Which is exactly the point, of course. The idea is to start dialogues and generate concrete solutions. There is no one genius or guru who can spout the answers, the rebuttals, the successful campaigns.

Now, if only Seattle's famous washed-out hippies (who love complaining but never actually do anything) would read this and actually compile an action plan!

Oh, wait. That might be my generation's job. (See first post).